Levine Center for the Arts (LCA) is one of Charlotte’s premier cultural destinations, home to Bechtler Museum of Modern Art, Harvey B. Gantt Center for African-American Arts + Culture, John S. and James L. Knight Theater, and Mint Museum Uptown. While most Charlotteans are familiar with each institution, they don’t associate them with or know the location, of Levine Center for the Arts. Orbital Socket was tasked with building awareness of, and preference for, this invaluable community asset.
Levine Center for the Arts is a place where art and culture converge to inspire our imagination, fuel our soul and transform the way we live our lives. The #longlivearts Campaign was created as a public declaration that speaks a promise to Charlotte that we will never be without a thriving and leading arts culture. It is a rebirth of the understanding of art and what art means for the future of Charlotte. It is an invitation to explore art, culture and the process of creation. #longlivearts is a collective experience by the people, for the people.
- Teaser Campaign
- Guerilla Marketing
- #longlivearts Free Community Festival
- Print, Digital and TV Advertising
- Website Strategy and Design
- Social Media Strategy and Content Development
- Brand Ambassador: The Arts Guy
- Free Monthly 30-minute ArtBreak Tours
- Marketing Collateral
The #longlivearts Campaign ignited growth and put LCA on the map as a recognizable destination for residents and tourists. The teaser campaign included print and digital ads. The guerilla marketing portion of the campaign helped bring art outside of the walls and fueled excitement for the #longlivearts Free Community Festival. The Festivals have drawn wide attention and acclaim and feature a lineup of diverse cultural experiences throughout the day that include music, dance, portrait painting, puppets and aerial acrobatics. The official campaign featured the Regional Emmy-winning #longlivearts TV spot, a visually stunning representation of what can be experienced at the LCA.