Strategic Innovation + Experience Design = Shareable Brands
Real power in the modern marketplace comes from igniting innovation and creativity. Experience design unlocks the power of innovation and creativity, creating paths for people to connect with a brand in a meaningful and engaging way. That is at the core of experience design. At Orbital Socket, we define experience design as the practice of designing products, processes, services, events, multichannel journeys and environments, with a focus placed on the quality of the user experience within culturally relevant and engaging solutions.
A particular instance of personally encountering or undergoing something.
Design is a process to develop purposeful and innovative solutions that embody functional and aesthetic demand based on the needs of the intended user. It is applied to digital and physical services, processes, and environments.
Experience design is about telling great stories and creating dynamic adventures for your customers to travel along with you. It’s about helping them see the value of your product or service and how it meaningfully aligns within their lives in ways that feel organic and intuitive. They discover your product or service along the way, adopt it as their own, and become a co-creator of what the brand expression ultimately becomes.