To change the perspective of how orphaned African children are perceived by Americans.
To raise funds for a home in Kenya to address the physical, emotional and spiritual needs of the children.
As of today, the US-based side of the African Children's Project has completed their mission. Through the campaign, they were able to raise the funding to complete the building, fully-furnish the orphanage, hire staff, and get the children moved into the facility.
The “What Do You See?” Campaign was developed to help change American’s perspective of hopelessness, sorrow, and guilt to one of hope, innovation, and vibrancy. Orbital Socket created and implemented a digital strategy and branded campaign.