The African Children’s Project (ACP) was founded in 2006 for the express purpose of acknowledging and responding to the AIDS crisis in Africa. The African Children’s Project is dedicated to transforming the lives of Africa’s orphaned children by establishing homes within their communities to address their physical, emotional, and spiritual needs; thereby enabling them to live lives free of exploitation and abuse, bringing healing to their past and hope for their future. Orbital Socket was tasked with changing the perspective of how orphaned African children are perceived by Americans.
The African Children’s Project realizes that these children are the hope of their future. We know these children are forced to dig themselves out of a grave of health, economic and sociological destruction. They are facing unimaginable hardships, but we believe they have hopes, dreams, talents and abilities to bring real transformation to Africa. The “What do You See” Campaign was developed to help change American’s perspective of hopelessness, sorrow, and guilt to one of hope, innovation, and vibrancy.
Creative content for the African Children's Project included:
The African Children’s Project presented the new campaign to their staff and board members. Their consensus is that the language explains the concept about why you should engage in Africa. The visuals utilized throughout the campaign are vibrant and further communicate the campaign message. As of today, ACP has completed the first phase of their campaign: garnering enough funding to complete the building of the fully-furnished orphanage in Kenya, hiring staff, and getting children moved into the facility.
The African Children’s Project realizes that these children are the hope of their future. We know these children are forced to dig themselves out of a grave of health, economic and sociological destruction. They are facing unimaginable hardships, but we believe they have hopes, dreams, talents and abilities to bring real transformation to Africa. The “What do You See” Campaign was developed to help change American’s perspective of hopelessness, sorrow, and guilt to one of hope, innovation, and vibrancy.
Creative content for the African Children's Project included:
- Brand Identity
- "What do You See" Campaign
- Brand Book and Brochure
- Website Strategy and Design
- Social Media Support
The African Children’s Project presented the new campaign to their staff and board members. Their consensus is that the language explains the concept about why you should engage in Africa. The visuals utilized throughout the campaign are vibrant and further communicate the campaign message. As of today, ACP has completed the first phase of their campaign: garnering enough funding to complete the building of the fully-furnished orphanage in Kenya, hiring staff, and getting children moved into the facility.
