Captivation occurs when a brand's interest and relevance to a consumer results in the consumer's desire to engage that brand in meaningful ways. Reaching this intersection requires a three-stage journey:
Orbital Socket is Your Brand Activator Companion
At Orbital Socket, we have all the tools to let your audience know how relevant you are to them. We employ a specific set of tools for brand activation which bring out your brand's uniqueness.
First, we outline your short-term and long-term objectives. Establishing these objectives correctly and early will serve as guideposts for every step of the journey by offering focus and resolve. These are the building blocks of your communications strategy.
Creative expression is incredibly important for your brand. It's what defines your brand beyond its products and services. It gives you your voice and the platform for how you will express yourself. In the long-term, it's the thing that will connect with the hearts and minds of your audience and build lasting resonance for your brand.
Brand Strategy, Framework & Content Strategy
The strategy and framework are where we get down to brass tacks. Here we design everything that goes into your marketing campaign and serves as the brand activator. This document can include the technical tools we're using; email marketing, online advertising, or influencer marketing. It can also include the design templates for different ads and even the ad copy itself.
This is your blueprint. Think of it as a spoke and wheel system. Everything you produce will find its origin in this document, and every execution or creative expression will expand the depth and breadth of your narrative. The brand activator is the pebble that will create ripples in the pond and keep working its way outward to your various audiences.
Yes, this process is deliberate and sometimes even tedious. But it's worthwhile. Because when you know who you are, and what you want to say, and how and to whom you want to say it, you'll have the confidence to grow your brand.
At Orbital Socket, we're ready and waiting to help you get started.
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Greg Johnson, Managing Director-Orbital Socket