Brand Clarifier: What Do You Want to Be?

Whether you are a brand that sells frozen yogurt or athletic footwear, it’s important for you to know who and what you truly are. And, it’s just as important for your audience to know you as well. It’s simple enough in theory, but many brands struggle to articulate their identity.

At Orbital Socket, we won’t tell you who we think you should be or try to make you into something you’re not. We’re not looking to project our preconceived notions of brand essence on our clients. Instead, we will engage with you, your partner, to develop a relationship and get to know you. We want to journey in discovery alongside you so the brand clarifier process can work its wonders.

This process doesn’t just involve getting to know your audience but your ecosystem. Since the world is an entire ecosystem of systems, brand clarification consists of figuring out your place in each system. This process involves getting to know your business inside and out.

At Orbital Socket, we will seek to discover all the beauty and creativity that you may often take for granted. Fresh eyes and a fresh perspective can do wonders to outline what makes your company so unique. If your organization were the Galapagos Islands, think of us as explorers on the H.M.S. Beagle ready to gather and document data about your ecosystem.

What Do You Need to Do for Brand Clarification?
Brand clarification with Orbital Socket is a future-based perspective, shining light on what your brand is now and what it wants to become in the future.

Exploration and Data/Research Overview
It begins with research. It’s essential to research who your audience is, what your audience loves, and what meaningful service, product, or feeling you are giving to your audience. Your brand identity is composed of what you create and how your audience resonates with your creation. During this step, you might discover that the preconceived notions of your target audience and brand identity might not be a reality.

Key Insights
Research produces key insights that define your brand. These insights work as building blocks for a formal communications plan rooted in data and relevant to all stakeholders in your organization.  

Targeted Audiences and Personas/Target Audience Motivations and Behaviors
Defining specific audiences (the people best-positioned to engage with your brand) and brand personas (the behaviors of your particular audiences) allow your organization to create momentum, clearly defining your niche in the marketplace. A well-articulated brand mingles with its audience in the most relevant and meaningful spaces in their lives. Consumers begin to understand your brand, setting the journey to captivation in motion.

Give Orbital Socket a call today. We want to help you clarify and discover your brand so the world can experience it.