There are loads of things which interest people all around the world. You and I may be interested in the latest trending web series, but the person next to us may enjoy reading instead. Someone sitting behind you in class may enjoy playing on one gaming console, but you may enjoy collecting retro games.
Interests can vary as wildly as our DNA. They develop over decades and subtly influence our behavior beyond what can be gleaned from a conversation. However, gauging these interests is exactly what is needed to captivate someone today.
On the flip side, having specific interests is precisely what makes everyone so unique and appealing. That’s where the value is for a company; recognizing the particular interests of their audience. That’s the central concept behind everyone, and everything is interesting.
Captivation Means Everything is Interesting
There are groups, subgroups, forums, pages, and chat rooms about every topic under the sun today. And the activity in these groups is evidence of the fact that these are exciting topics. That’s what gives weight to the concept that everything is interesting.
The topics are made interesting by virtue of the people interested in them. The number of hits, likes, views, impressions, shares, etc., all come under the umbrella of engagement. It’s just a matter of delivering or conveying those interests in a digestible and engaging manner.
The fact is that it’s only a matter of getting those people to notice what they’ve been missing. Whether a company targets one niche or the other is not important. What’s essential is reeling in their audience. That’s why captivation is so vital. It funnels audiences to businesses and helps them realize their true value.
Everyone is Interesting in the Digital Era
Today, nearly every person has a digital device, whether it’s a smartphone, tablet, or laptop. Even a feature phone, a pager, or a gaming console is a data point, and every data point is a hub of activity. They are communicating with the Internet and pulling and pushing information for the majority of the day.
The best use of this activity is captivation. All businesses have a particular inherent value. It’s bringing it out in the digital era that turns the value into something tangible. Today, there are hundreds of ways to attract niche customers to your brand and your services. There are hundreds of marketing tools and campaign strategies that can get you to the top. However, all of them involve recognizing that our customers or audience also has an inherent value.
Approaching an audience in a way that they are made aware of your interest in their lives makes your company’s value real. And that’s where we come in. While the literal interpretation of everyone and everything is interesting may not have seemed possible before, it is now.