Experience Design

​Strategic Innovation + Experience Design = Shareable Brands
Real power in the modern marketplace comes from igniting innovation and creativity.  Experience design unlocks the power of innovation and creativity, creating paths for people to connect with a brand in a meaningful and engaging way.  That is at the core of experience design.  At Orbital Socket, we define experience design as the practice of designing products, processes, services, events, multichannel journeys and environments, with a focus placed on the quality of the user experience within culturally relevant and engaging solutions.

Experience
A particular instance of personally encountering or undergoing something.
 
Design
Design is a process to develop purposeful and innovative solutions that embody functional and aesthetic demand based on the needs of the intended user. It is applied to digital and physical services, processes, and environments. 

​Experience design is about telling great stories and creating dynamic adventures for your customers to travel along with you.  It’s about helping them see the value of your product or service and how it meaningfully aligns within their lives in ways that feel organic and intuitive.  They discover your product or service along the way, adopt it as their own, and become a co-creator of what the brand expression ultimately becomes.  

1. Product differentiation – Building an effective experience design that highlights point of differentiation (POD) and emphatically connects the POD(s) more effectively to the intended targeted group of people.  It aligns the POD(s) in the context of how they process data and live their lives, deepening the connection. 

2. Customer journey – Develop a pathway that aligns the brand with how the customer engages the marketplace, leveraging the current path to extend into new and expanded directions.  We generate user insight to develop new opportunities for people to engage with brands, strengthening them and creating long-term, sustainable solutions.  We put people in the driver seat.

​3. Storytelling – Developing and acting upon a narrative that reflects the strategic innovation and informs the customer journey. This clarifying and emotionally engaging story will attract your centers of influence and start or strengthen the relationship with them.

4. Creative expressions – Creating new context and expression to bring the narrative to life and connect it to the marketplace.  Also, think about leveraging creative expression to connect to current cultural cues or invent new ones.

5. Impact and effectiveness – Allows for transparency and mapping to assess, measure and monitor all the efforts utilized to promote and gain traction around marketing communications efforts.  This ensures that the proposed plan is effectively building business and the underlying contributors.

Want to know more about igniting the power of experience design to help you take control of your market? Give us a call 704-931-3529 or email us at greg@orbitalsocket.com today. 
 
​#seewhatspossible​ #buildingshareablebrands