In today's world, people live on the internet. According to a 2016 Nielsen Company audience report, an average American spends 10 hours consuming media on the web. The increased online presence of target market demands that marketers must change the way they approach marketing. If the target market spends more than half of his day on the internet, it means that offline marketing strategies need to be integrated with online marketing strategies to provide a comprehensive approach to effectively engaging your customers. Here are the reasons why you must create fully integrated marketing strategies that bring the best of all media worlds together:
#1. Digital Marketing 'goes' to the people
The internet is a massive pool of many possibilities. There are always people imbibing online content, and the best you can do is to go where they are; online. The number of adults who constantly use the internet has increased by 5% in the past three years, and the number is still growing. Digital marketing is, therefore, the easiest way to reach a wide audience with fewer expenses.
The best marketing strategy is that which 'hits' the prospect when he least expects it; the prospect should not be active in seeking the information— the information should find him! That is what digital marketing does. With proper search engine optimization practices, the Google search algorithms can use the prospects browsing history to suggest products and services he might be interested in. This way, your marketing strategies do not only reach a bigger audience, but also a more targeted crowd.
#2. Digital Marketing is versatile and efficient
Marketing should never be a one-treatment-fits-all undertaking. The different market dynamics and demographics dictate that a marketer must have varied ways of reaching different people.
In offline marketing the options are limited; you can create a brochure and send it to people's mailboxes, then what? How do you know they read it? How do you interact with them to get their opinions on your new product? Digital marketing gives you the opportunity to interact with your prospects at their convenience. You can utilize the following strategies to reach your prospects:
#3. Measurable results
With digital marketing, you can review what works and what doesn't easily. With online marketing analytics, you can measure the results of every marketing campaign. The online metrics can show you how much money you have made from every online marketing tactic; real-time statistics can help you improve your results by adopting what works and quitting what doesn't.
Well, your business success depends hugely on your marketing potential. You can decide to stick solely to the old path of traditional marketing, or you can increase your market reach by including digital marketing into the mix. Choose wisely. We have been in the business of helping businesses build their brands through extensive market research and target marketing, contact us today. We can help build your brand presence.