Happy New Year! We are all saying and receiving that greeting, a lot, these days. As it fades into the background amidst the noise of the work that awaits us, at Orbital Socket we are reminded of some key fundamentals that will help it indeed be a happy new year. We call them the "Three C Essentials" for a happy new year.
As we execute our plans to continue to help world-class companies win in the modern marketplace, we are reminded of these fundamentals that help keep us focused and inspired. It involves calibrating ourselves and our teams for impact as we help our partners see what’s possible. It is incumbent upon us to be very clear about what is working in the marketplace today and what our over 25-years of working with world-class, game-changing brands has taught us. Wisdom.
So, our simple but effective prescription for a prosperous new year calibrated for success is about Clarity, Conviction and Courage.
The Three C Essentials
Clarity – It is essential that we have a clear vision about why we do, what we do. We must pause for a moment to either remind ourselves of our vision or discover our vision; our reason for being. It is also critical to note, that before we can discover it for our teams, our company and our partners, that this must become a personal realization. Do I know why I do what I do? As we define or rediscover our “why” we become centered which helps us live our purpose and powers us to be more effective as we contribute to our team’s and our partner’s success.
Conviction – Now that I am clear on my “why,” the second step in calibrating for a new year is conviction. Conviction is about the quality of showing that one is firmly convinced of what one believes or says and the ensuing actions that result. If we have clarity, it is critical that we have conviction or actions that support and power our clarity. What am I doing that demonstrates my clarity? Based on what you stand for, how does that give energy to a platform that propels you forward? It is about being convinced that the plans you have made are right and allow them to fuel your platform. How do you show up? What are you communicating and what is the desired outcome?
Courage – Many dreams are being snuffed out simply because we lack the courage to pursue them. Three years ago my partner at Orbital Socket, who also happens to be my wife, and I set out to act on our convictions, with courage, that were based in our clarity that we could create a world-class marketing communications organization. An organization that would give an authentic opportunity for all people, especially people of color that have been by and large shunned from the advertising and marketing industry. It took us being clear about our purpose and putting action to plan with conviction, but it also took a lot of dag gum courage (in my Roy Williams, UNC Basketball coach voice). You got to be brave. With courage, you can stand when it gets hard and the doubt surfaces from both external and internal sources. The world is depending on you to succeed. SO, GO MAKE IT HAPPEN!
That’s it. Sweet and simple. I recommend at least a daily dose of the "Three C Essentials" for the first week and then a weekly dose for the remainder of the year. Monday’s preferably.
Oh, and Happy New Year!