Coca-Cola Bottling Co. Consolidated is the largest independent Coca-Cola bottler in the United States. While Coca-Cola Consolidated has a long history of reaching out to those in our communities who are most in need, they wanted to be more thoughtful in their approach and create a deeper bond between the brand and the consumer.
Orbital Socket was tasked with rebranding and repositioning two Coca-Cola Consolidated properties. Serve Your City, a special call-to-action to create a Day of Service that brings diverse organizations and volunteers – employees and their families and friends – across their territory together to make a difference in their local communities. And, the t-Factor Leadership Workshop, a leadership development program that allows Coca-Cola Consolidated to share their approach to building a purpose-driven corporate culture, that inspires, equips and activates leaders to influence the transformation of employees, the organization, and the world.
Creative content for Coca-Cola Consolidated included:
The new Serve Your City website was launched in 2016 with roughly 2,700 people registering to volunteer. For the 2017 program, an online organization participation form was added, helping to streamline the approval process and making volunteer opportunities more readily available. Registered volunteers increased to just over 7,000. The revitalized t-Factor Leadership Initiative was launched successfully in June 2017. The Initiative clarified just how important the right resources and tools are to those seeking to build purpose-driven corporate cultures.
Orbital Socket was tasked with rebranding and repositioning two Coca-Cola Consolidated properties. Serve Your City, a special call-to-action to create a Day of Service that brings diverse organizations and volunteers – employees and their families and friends – across their territory together to make a difference in their local communities. And, the t-Factor Leadership Workshop, a leadership development program that allows Coca-Cola Consolidated to share their approach to building a purpose-driven corporate culture, that inspires, equips and activates leaders to influence the transformation of employees, the organization, and the world.
Creative content for Coca-Cola Consolidated included:
- Brand Strategy Development
- Website Strategy and Design
- Marketing Collateral
- Toolkit Development for Promotional Purposes: Program Timeline, Messaging, and Social Media Graphics
The new Serve Your City website was launched in 2016 with roughly 2,700 people registering to volunteer. For the 2017 program, an online organization participation form was added, helping to streamline the approval process and making volunteer opportunities more readily available. Registered volunteers increased to just over 7,000. The revitalized t-Factor Leadership Initiative was launched successfully in June 2017. The Initiative clarified just how important the right resources and tools are to those seeking to build purpose-driven corporate cultures.
