OVERVIEW

Coca-Cola Bottling Company Consolidated, the largest independent Coca-Cola bottler in the United States, has a long history of serving neighbors in need.  Orbital Socket was tasked with rebranding and repositioning Serve Your City, a Coca-Cola Consolidated initiative.

OBJECTIVE

To streamline the volunteer signup.

RESULTS

 159% increase in registered volunteers from the previous year.

WORK

Orbital Socket created and implemented a brand strategy, website redesign and a tool kit for promotional purposes that included a program timeline, messaging, and social media graphics.