Coca-Cola Bottling Company Consolidated, the largest independent Coca-Cola bottler in the United States, has a long history of serving neighbors in need. Orbital Socket was tasked with rebranding and repositioning Serve Your City, a Coca-Cola Consolidated initiative.
To streamline the volunteer signup.
159% increase in registered volunteers from the previous year.
Orbital Socket created and implemented a brand strategy, website redesign and a tool kit for promotional purposes that included a program timeline, messaging, and social media graphics.