Be Relevant + Be Interesting + Be Engaging = BE CAPTIVATING
How Does it Work
Captivation is about engaging people at a high level in order to become a part of their consideration set and onto relationship. Three facets of captivation:
- Be Relevant - related and adding value to my world
- Be Interesting - pique my curiosity and keep it
- Be Engaging - involve me in the process
Humans are at the center of it all. They want to be dazzled,
surprised, and stimulated. They want their needs met in ways never imagined, and taken to places never ventured. And then, they want
to be able to tell their friends about their new conquest and discovery. They want to post it, share it and engage with it. Making
it a part of who they are and their community.
The Human Exchange of Ideas
The human exchange of ideas encompasses the dynamics whereby
ideas move from one person to another and/or from one group to another. This dynamic is as old as time, but has been redefined in this modern age through the use of digital media and technology. People still share ideas the old way by doing activities like talking to each other, but technology broadcasts conversations and builds bridges for ideas in an accelerated way. Our goal is to integrate within these transmissions in ways that change the conversation and ultimately behavior toward brand engagement.
Our goal is to communicate ideas in innovative ways that deeply resonate in your marketplace, the one that we define and energize together. Our capabilities include: