Brand Synthesis happens in three phases

Framing: Developing a contextual framework that identifies the problem and establishes a range of solutions. 
Strategy: Clarify the most promising and substantiated path and build a strategic platform to build upon. 
Integration: Create a dynamic pathway that visualizes and connects the idea to everyone it needs to.  

Problems we solve

     • Teams with more ideas than time 
     • Demands on time that limit the ability to think about the future
     • Important initiatives that need more thorough partnership and resources to bring to life
     • Outside perspective to enhance the perspective and possibilities

Don’t just show up.  Win.  Dominate. 
​Create new spaces to dominate and win.

Build a community that sees itself in the work, owns it, and builds it with you.

What is our deliverable?

Power and clarity for your team, keys to a vibrant path of growth for your business, and an informed and engaged market (customers/consumers and the dynamics for energy around your business in the marketplace).

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How are we different?

We are diverse . . . in our expertise, our lived experiences, and our ethnic backgrounds.  We approach problems from new lenses and perspectives to provide fresh ideas and problem-solving.
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We have worked for world-class brands
We have been in your shoes
We are diverse
We are a people-first company

Who are we? Orbital Socket is a band of curious minded adventurers.  Our company is made up of creative strategies who are a gathering, welcoming, diverse, and curious group of people.  We desire genuine, authentic relationships.  We are all about the business for sure, but we are also about the people who are building the businesses.    We believe meeting new people, being intentional about getting to know them, breaking bread, and discussing new ideas are all ways to enhance community and an understanding of who we are and what we want to accomplish together.  Great things happen when people get to know each other and believe in what each other brings to the shared outcome. We always have enough time for a new friend.  A shared meaningful experience that is open to new possibilities makes us confident and allows us to help unlock everyone’s potential.  Then, together, we see and turn what’s possible into reality.  Let’s build a brand together that matters. 

Our Product

Framing
The Discovery and Exploration process at a branding consultancy is a critical first step in the journey of brand development. This process involves a series of structured yet creative activities designed to unearth deep insights about your business, market, and audience.

     • Discovery and Exploration
     • Market and Customer Demand
       Mapping
     • Customer Demand

Strategy
Our branding practice is where we craft a living brand strategy that resonates with consumers and accelerates business advancement. It's an inclusive approach, engaging both our internal experts and clients in a shared journey of brand evolution and business success.

     • Brand Development
     • Creative Activation Framework
     • Growth Strategy

Integration
All of the selected elements are presented in a brand playbook. This is a comprehensive guide offering a dynamic brand strategy designed to engage consumers and propel business expansion. It involves both internal teams and customers, turning them into collaborative contributors to the development and growth of the brand and business.

     • Go-to-market Commercialization
       Strategy
     • Brand Playbook
     • Organizational Mobilization