OVERVIEW

Echoview Fiber Mill is an innovative farm and manufacturing hub located in Weaverville, North Carolina.  Echoview has deep roots in American textile manufacturing, community involvement and sustainability, but they were struggling to define these qualities in a definitive way.

OBJECTIVE

Orbital Socket was tasked with repositioning their brand and bringing Echoview's products and services to market in a way that resonated with the customer and was easily accessible for purchase.

RESULTS

Online and retail sales have grown, as Echoview has been able to get their products into local stores and national chains.  Echoview’s Baby Blanket won first place in Our State Magazine’s Made in NC Awards, a line of Alpaca socks was successfully introduced into the marketplace, and launched an aggressive email marketing campaign.

WORK

The “Made Together in America” Campaign became their rallying cry.  It combines who they are with what they do.  Echoview Fiber Mill serves as a catalyst for connecting community with commerce making products and services that fuel the American spirit of hard work and self-expression and is the voice of what it means to be "Made Together in America."  At its core, Echoview is committed to producing all of their products in the US, while at the same time giving back to the community they call home.