OVERVIEW

Levine Center for the Arts (LCA) is one of Charlotte’s premier cultural destinations, home to Bechtler Museum of Modern Art, Harvey B. Gantt Center for African-American Arts + Culture, John S. and James L. Knight Theater, and Mint Museum Uptown. ​

OBJECTIVE

To increase awareness of the destination and make the arts more approachable and accessible for the average charlottean.

RESULTS

The "#longlivearts" Campaign ignited growth and put LCA on the map as a recognizable destination for residents and tourists.  Interest in the LCA and followers on their social media channels grew 100%.

WORK

Orbital Socket did a complete rebranding of Levine Center for the Arts that included website development, print, TV and digital advertising, guerrilla marketing, and social media strategy and content development.