Our Approach

The Orb: Orbital Socket’s Brand Srategy Process.

A straightforward 10-12 week engagement that includes:

  1. Discovery & Exploration - We dig into your competitive landscape, audience insights, and brand challenges.

  2. Strategy - We develop your positioning, messaging architecture, and creative direction.

  3. Activation - We create your brand guidelines, campaign frameworks, and launch toolkit.

  4. Deliverables:

  • Strategic brand platform document (25-30 pages that includes an executive summary).

  • Brand guidelines.

  • Creative brief templates.

  • 90-day activation roadmap.

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Let's Work Together

THE PROCESS

  • We dig into your competitive landscape, understand your audience, and identify what makes you different.

    What happens:

    • Competitive audit of 5-8 key competitors.

    • Audience research and insight gathering.

    • Stakeholder interviews (your team).

    • Market positioning analysis

    What you  get:

    • Written summary of key findings.

    • Competitive positioning map.

    • Audience insight brief.

  • We develop your positioning, core messaging, and creative direction.

    What happens:

    • Brand positioning workshop with your team.

    • Messaging architecture development.

    • Creative direction and brand voice definition.

    • Internal review and refinement.

    What you get:

    • Brand positioning statement.

    • Messaging framework (what to say, to whom, and why)

    • Creative brief for design execution.

    • Brand voice guidelines.

  • We bring the strategy to life through visual identity and brand applications.

    What happens:

    • Visual identity design (logo, color, typography).

    • Brand guidelines development.

    • Key marketing applications (website, collateral, signage).

    • Presentation and handoff.

    What you get:

    • Complete brand guidelines document.

    • Design files and assets.

    • Application examples and templates.

    • Implementation support.

Phase 4: What You Walk Away With

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  • Your positioning and why it works.

  • Audience insights and targeting.

  • Messaging architecture.

  • Competitive differentiation.

  • Brand voice and tone.

Brand Strategy Document

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  • Visual identity system.

  • Logo usage and variations.

  • Color palette and typography.

  • Photography style and guidance.

  • Application examples.

Brand Guidelines

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  • Key marketing templates.

  • Campaign brief framework.

  • 90-day launch roadmap.

  • Brand standards summary (1-page).

Implementation Toolkit

Common Engagements

01.

New Brand Launch

You’re opening a new business and need positioning and identity from scratch.

Your brand has evolved, or the market has shifted, and your current positioning no longer works.

02.

Repositioning

03.

Your core positioning is sound, but your visual identity and messaging feel dated.

Refresh & Modernization

04.

Pre-Sale Strategy

You're preparing to sell and must strengthen brand positioning and value proposition.

05.

Capacity Building

You have initiatives that need support, but you don’t have the in-house capacity.

Get Started Today

WHO WE ARE

Orbital Socket is a band of curious-minded adventurers. Our company is made up of creative strategists who are a gathering, welcoming, multifaceted, and curious group of people. We put people first, and desire genuine, authentic relationships. We are all about the business for sure, but we are also about the people who are building the businesses. We believe meeting new people, being intentional about getting to know them, breaking bread, and discussing new ideas are ways to enhance community and understand who we are and what we want to accomplish together. Great things happen when people get to know each other and believe in what each other brings to the shared outcome. We always have enough time for a new friend. A shared meaningful experience that is open to new possibilities makes us confident and allows us to help unlock everyone’s potential.  Then, together, we see and turn what’s possible into reality. Let’s build a brand together that matters.

WHY WORK WITH US

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WE’RE A SENIOR TEAM

No junior designers or marketers learning while working on your project. You work directly with experienced strategists and creatives who've been doing this for 20+ years and have been in your shoes. 

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WE ARE EASY TO WORK WITH

Straightforward communication, clear deliverables, no surprises. We're refreshingly low-drama.

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WE DELIVER ON TIME

Our process is proven, and our timeline is realistic. We build in time for your feedback without endless revision cycles.. 

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MULTIFACETED TEAM PERSPECTIVE

We approach problems from new lenses and perspectives to provide fresh ideas and problem-solving.

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TOGETHER WE WIN!

We are aligned with you to help you achieve the results that help you win in the marketplace.  

We solve problems

✴︎

We solve problems ✴︎

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