Building Brands
10 Years of Orbital Socket: A Journey of Purpose, Partnership, and Possibility
A decade ago, my wife Carole and I started Orbital Socket with three clear commitments.
The New Marketing Revolution
As founder of Orbitalsocket.com, I've witnessed firsthand how artificial intelligence has transformed the marketing landscape.
Characteristics of Orbital Socket
Orbital Socket is more than just an advertising agency. We partner with your organization to help bring a distinctive voice to your brand.
The Human Exchange of Ideas
One of our core beliefs at Orbital Socket is The Human Exchange of Ideas: the phenomenon whereby ideas move from person to person and group to group.
What is the Multicultural Consumer?
The term “multicultural consumers” was defined by the US Census Bureau to encompass Black, Latino, American-Indian, Asian, and Pacific Islander populations.
What is Captivation?
When you think about businesses marketing to an audience, the words engagement and relevance always come to mind.
How We Made An Award-Winning Commercial During The Pandemic
2020 was a year of social and political unrest.
Why Branding Matters?
Because there are a WHOLE lot of brands trying to do the same thing you are trying to do. . . sell something to consumers.
How To Win In Today's Complex Marketing Environment
In today's world, people live on the Internet. According to Statista, the average American spends about eight hours a day consuming digital media.
OS Speaks: The Stories We Tell
The way we view and process entertainment, advertising, and general information has changed so much over just the last 10-15 years.
Why Creativity Still Matters In Advertising
In an age of digital transformation and digital transportation of ideas, creativity still matters.