SHELBY DENTAL CARE CENTER

MADE YOU LAUGH

OVERVIEW

​Originally called Young & Associates, Shelby Dental Care Center was founded over 40 years ago in Shelby, North Carolina.

OBJECTIVE

​To increase brand preference for the practice in their market.

RESULTS

The “Made You Laugh” campaign reflects the philosophy of the practice and its staff. The campaign, Shelby Dental Care Center’s ongoing commitment to community involvement, and great reviews, caused an 18% increase in business.  All team members share a unified vision for the practice; they have an active patient list and a steady stream of new patients. SDCC has also hired a fourth doctor and additional support staff.

WORK

Orbital Socket created and implemented a complete rebrand that included video, print, digital, and a brand ambassador, the Wisdom Tooth.

Promotional image for Shelby Dental Care Center featuring a quote 'Laughter is the fireworks of the soul' with a picture of four smiling staff members in black uniforms, including Jessica H. Lackey, DDS, Pauline E. Cahill, DDS, Brenton L. Young, DDS, and Benjamin G. Caple, DDS, against a purple background with clinic contact information.
A person dressed as Albert Einstein with white hair, glasses, and a fake mustache, holding their index finger to their lips in a thought-provoking pose. There is a blue text box with the quote: "Before the computer mouse was known as a mouse, it was known as the turtle." and smaller text below saying, "Mind blown by the Wisdom Tooth." The Shelby Dental Care Center logo is at the bottom left corner.
Apple iMac computer on a wooden desk displaying a dental care center website with a family and dog image.