VALUE INNOVATION TECHNOLOGIES
MAKING THE COMPLEX SIMPLE
OVERVIEW
Value Innovation Technologies (VIT) is an award-winning SaaS (software-as-a-service) technology and business process automation company. They specialize in connecting large corporations and government agencies with MWBEs (Minority/Women-Owned Business Enterprises) and HUB (Historically Underutilized Business) certified businesses, creating a diverse marketplace that drives economic growth and fosters collaboration.
OBJECTIVE
To effectively connect VIT to the procurement business community and tell the story of how VIT helps make the process of acquiring goods and services more efficient due to their patented eLink Technology.
RESULTS
Orbital Socket created an informative, engaging marketing communications program that provided distinctive and relevant positioning, leading to brand awareness, adoption, and business growth for Value Innovation Technologies (VIT).
WORK
The “Making The Complex Simple” Campaign brought innovation, clarity and vibrancy to VIT. A new brand identity was developed, and Orbital Socket created and implemented a branded campaign that included a digital strategy.