The goal of the CRVA’s new television campaign is to showcase Charlotte as an exciting, vibrant, and year-round weekend getaway destination. The city is positioned as a place where there is always something happening, no matter the season, with an emphasis on cultural diversity, local attractions, culinary experiences, and outdoor adventures. This campaign will highlight both well-established and new locations, with a strong emphasis on local experiences and diversity.
The goal of this new campaign with the CRVA was to evolve the "Rediscover Charlotte" creative assets to represent a more current consumer state-of-mind.
Seeking to get ahead of the pandemic-driven downturn in tourism, the Charlotte Regional Visitors Authority approached us last April (2020) to create a series of post-pandemic commercials informing tourists that Charlotte is open for business. We filmed the commercials during the pandemic, adhering to proper protocols. This campaign won an Addy.
The Charlotte Regional Visitors Bureau (CRVA), a City of Charlotte division, oversees destination development, marketing, and venue management across major city brands. Orbital Socket developed television commercials to position Charlotte as the Southeast’s cultural hub, creating an ownable visual identity designed to become synonymous with the city’s energy, people, and experiences over time.
