Strategic innovation takes the age-old marketing principles that have worked for a long time and dips them in modern marketing approaches and roles them in innovation.
It forces relevant and meaningful differentiation that leads to new spaces where new conversations and customer engagement is provoked.
It answers questions like who do you want your customers to be and who are they trying to become? What is your highest most exclusive value and how does it align with their journey? It sets in motion, keyword “motion,” a sustainable platform and engine that will fuel growth for a prolonged period of time. It is anchored in digital realities and energized by technology.
It is steeped in ideology and a deep sense of thoughtfulness around behavior and how and why people do things that lead down paths of how they can and will do it differently.
We help you discover, through strategic innovation, how you can see clearly in the marketplace to WIN! Consistently and effectively. It makes you a hero while making your brand king of the category. A category that you define and own and your competitors envy and want to emulate.
Now, who doesn’t want that?
One of the most important dynamics for brand building in the modern marketplace is creating a brand that is shareable. At Orbital Socket, we have made this a core part of our offering and our approach to building successful brands that win in the modern marketplace. Sharing among people has clearly proven to be one of the most powerful ways for brands to win Fueling that process is the challenge and opportunity. Once you figure out who they are, where they are going and what drives them to share, you are much closer to having big consistent wins in the marketplace. The core dynamic of sharing is primarily fueled by relationships. That would include the relationships that people have or can have with brands but more importantly, it is about how brands fuel engagement between people.
The New York Times Customer Insight Group discovered that there are five key reasons people decide to share things with others. This study on the psychology of sharing and word-of-mouth movements presented a critical opportunity for marketers who want to connect more deeply with their audience and engage with them in the sharing process. If we can better understand why people share, then we can leverage this information to drive key drivers of brand and business growth.
Most experts will acknowledge that people buy (and share content) from those that they know, like, and trust. Most sharing, as it turns out, is primarily dependent on the personal relationships. The 5 most common reasons people share are:
It was also found that some users share as an act of “information management.” 73% of respondents said that they process information more deeply, thoroughly and thoughtfully when they share it.
So, how can we make this work for your brand? Here are several ways that can be very effective and game-changing.
Source: The Psychology of Sharing: Why People Share Online, The New York Time Information Group, October 2011
The greatest challenges often produce the greatest opportunities. The challenge of keeping pace in the constantly changing digital landscape presents lots of opportunities to connect with people at a deeper level. This more precise engagement leads to stronger relationships with a greater lifetime value.
Orbital Socket is a brand engagement company that leverages strategic innovation and experience design to help brands see what’s possible, by finding new places to live and engaging people who will join them there.
We do this by building Brand Colonies™, a methodology that creates deeper, more connected consumer relationships moving beyond the transaction to advocates for your brand. We bring together strategy, creativity, and technology to deliver impactful and transformative marketing communications that will help grow your business.
Give us a call today at 704-931-3529, or shoot us an email at email@example.com.
We look forward to helping you #seewhatspossible.
Every once in a while we get asked, "What's with the name?" We normally give one of a myriad of responses, which we will be happy to share with you. Why don't you give us a call -- 704-931-3529.
In the interim, here's what you really need to know...
Orbital Socket is a brand engagement company that leverages strategic innovation and experience design to help brands see what's possible, by finding new places to live and engaging people who will join them there.
There are five core areas of impact for our engagements:
Let us help you grow your business. Give us a call at 704-931-3529, or shoot us an email at firstname.lastname@example.org. Oh yeah, don't forget to ask us about our name, Orbital Socket.