 Strategic innovation takes the age-old marketing principles that have worked for a long time and dips them in modern marketing approaches and roles them in innovation.
It forces relevant and meaningful differentiation that leads to new spaces where new conversations and customer engagement is provoked. It answers questions like who do you want your customers to be and who are they trying to become? What is your highest most exclusive value and how does it align with their journey? It sets in motion, keyword “motion,” a sustainable platform and engine that will fuel growth for a prolonged period of time. It is anchored in digital realities and energized by technology. It is steeped in ideology and a deep sense of thoughtfulness around behavior and how and why people do things that lead down paths of how they can and will do it differently. We help you discover, through strategic innovation, how you can see clearly in the marketplace to WIN! Consistently and effectively. It makes you a hero while making your brand king of the category. A category that you define and own and your competitors envy and want to emulate. Now, who doesn’t want that? greg@orbitalsocket.com 704-931-3529 Be clearer. #seewhatspossible
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 One of the most important dynamics for brand building in the modern marketplace is creating a brand that is shareable. At Orbital Socket, we have made this a core part of our offering and our approach to building successful brands that win in the modern marketplace. Sharing among people has clearly proven to be one of the most powerful ways for brands to win Fueling that process is the challenge and opportunity. Once you figure out who they are, where they are going and what drives them to share, you are much closer to having big consistent wins in the marketplace. The core dynamic of sharing is primarily fueled by relationships. That would include the relationships that people have or can have with brands but more importantly, it is about how brands fuel engagement between people. The New York Times Customer Insight Group discovered that there are five key reasons people decide to share things with others. This study on the psychology of sharing and word-of-mouth movements presented a critical opportunity for marketers who want to connect more deeply with their audience and engage with them in the sharing process. If we can better understand why people share, then we can leverage this information to drive key drivers of brand and business growth. Most experts will acknowledge that people buy (and share content) from those that they know, like, and trust. Most sharing, as it turns out, is primarily dependent on the personal relationships. The 5 most common reasons people share are: 
It was also found that some users share as an act of “information management.” 73% of respondents said that they process information more deeply, thoroughly and thoughtfully when they share it. So, how can we make this work for your brand? Here are several ways that can be very effective and game-changing. 
Source: The Psychology of Sharing: Why People Share Online, The New York Time Information Group, October 2011
*UPDATED 6/1/21
Has this been a challenging or difficult time for you? Sometimes, the most significant challenges often produce the greatest opportunities. The challenge of keeping pace in the constantly changing digital landscape presents many opportunities to connect with people at a deeper level. The challenge of navigating in a Pandemic and rethinking the way you do business presents opportunities to meet people where they are at right now. These more precise engagements lead to stronger relationships with a greater lifetime value. Orbital Socket is a brand engagement company that creates captivating brands, igniting business growth by building relationships between brands and people. We develop innovative marketing platforms built around storytelling that captivate people, activating these relationships - moving consumers from transactions to relationships and increasing their lifetime value for the brand. Orbital Socket is a brand engagement company that creates captivating brands, igniting business growth by building relationships between brands and people. We develop innovative marketing platforms built around storytelling that captivate people, activating these relationships - moving consumers from transactions to relationships and increasing their lifetime value for the brand. We do this through The Human Exchange of Ideas, a methodology that encompasses the dynamics whereby ideas move from one person to another and from one group to another. No matter how much we inject technology into marketing and the concept of activation, its essence will always be human. Humanity is the center of it all, and captivating brands understand this. Give us a call today at 704-931-3529, or shoot us an email at greg@orbitalsocket.com. We look forward to helping you #seewhatspossible. Orbital Socket? What's An Orbital Socket? *Upated 11/27/23
At Orbital Socket, we often find ourselves fielding the question, "What's with the name?" If you're curious, and we hope you are, give us a ring at 704-931-3529. In the meantime, let's dive into what truly sets Orbital Socket apart. What Are We Orbital Socket is a creative business consultancy and branding agency in Charlotte, North Carolina. We work with companies to accelerate growth by defining and engaging new market segments. What We Do Orbital Socket is your partner in propelling companies toward accelerated growth by identifying and captivating new market segments. As a pioneering Charlotte, NC-based creative business consultancy and branding agency, we specialize in crafting meaningful connections with consumers, leveraging data-driven insights to shape strategy, and fostering a mutually beneficial link between brands and their audience. This connection is brought to life through compelling storytelling and activated through creatively driven expressions. Who We Are Picture Orbital Socket as a dinner table community—a space that's welcoming, diverse, and inquisitive. We're a group that values genuine, authentic relationships with our neighbors. We believe in the power of meeting new people, intentionally connecting with them, breaking bread, and exchanging ideas as ways to enrich our community. Our table always has room for one more, and we're always ready for another guest. A shared table, to us, signifies confidence in ourselves and others and unlocks the potential within everyone. How We're Different Diversity is at the heart of Orbital Socket—diverse in expertise, lived experiences, and ethnic backgrounds. We are a multicultural group tackling challenges from various perspectives, providing a fresh outlook on problem-solving. Our uniqueness lies in our ability to approach problems with innovative lenses, consistently delivering new ideas and solutions. What is Our Product Orbital Socket specializes in creating captivation—the energy necessary to attract and engage people. This involves discovering and activating what is relevant, interesting, and engaging about a brand to a new audience segment. As a leading creative business consultancy and branding agency in Charlotte, NC, we craft a strategically sound creative roadmap or guidebook that captivates your audience and equips you with the tools for a profitable, long-term relationship. How Does it Work Captivation, to us, is the key to engaging people at a high level and becoming a part of their consideration set. It hinges on three critical facets:
Let Us Help You Grow Ready to grow your business? Reach out to us at 704-931-3529 or shoot us an email at greg@orbitalsocket.com. And, of course, don't forget to ask us about the intriguing story behind our name, Orbital Socket. We're here to elevate your brand, one captivating connection at a time. |
AuthorGreg Johnson, Managing Director-Orbital Socket Archives
May 2021
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