How To Win In Today's Complex Marketing Environment

*UPDATED 4/21/21

In today's world, people live on the Internet. According to Statista, the average American spends about eight hours a day consuming digital media. The increased online presence of target markets demands that marketers change the way they approach marketing. Suppose the target market spends more than half of his day on the Internet. In that case, it means that offline marketing strategies need to be integrated with online marketing strategies to provide a comprehensive approach to effectively engaging your customers. Here are the reasons why you must create fully integrated marketing strategies that bring the best of all media worlds together:  

#1. Digital Marketing 'goes' to the people
The Internet is a massive pool of many possibilities. There are always people imbibing online content, and the best you can do is to go where they are; online. The number of adults who constantly use the Internet has increased by 5% in the past three years, and the number is still growing. Digital marketing is, therefore, the easiest way to reach a broad audience with fewer expenses.

The best marketing strategy is that which 'hits' the prospect when he least expects it; the prospect should not be active in seeking the information — the information should find him! That is what digital marketing does. With proper search engine optimization practices, the Google search algorithms can use the prospects browsing history to suggest products and services that might interest them. This way, your marketing strategies reach a bigger audience and a more targeted crowd. 

#2. Digital Marketing is versatile and efficient
Marketing should never be a one-treatment-fits-all undertaking. The different market dynamics and demographics dictate that a marketer must have varied ways of reaching different people.

In offline marketing, the options are limited; you can create a brochure and send it to people's mailboxes, then what? How do you know they read it? How do you interact with them to get their opinions on your new product? Digital marketing allows you to interact with your prospects at their convenience. You can utilize the following strategies to reach your prospects:

• Social media - Social media is a robust platform for creating awareness about your product. It's not only cheaper than offline marketing, but it gives you real-time statistics. You can know how many people read your marketing message and what they think about your products. Again, you can increase your reach by paid 'boosting' to reach your target. Facebook, Instagram, Twitter, and Snapchat are good places to start.  
• Email marketing - Emails are a great way to reach your audience. Companies use emails to send information about promotions, new product launches, and marketing events. Email marketing is efficient since it is more targeted. The recipient of the email feels more important that the organization singled him out for the promotion. Owing to its effectiveness, email marketing is one of the best ways for lead generation.
• Content marketing - 'Content is king' is a phrase you have probably got tired of hearing, but guess what, it is the truth. Relevant content that adds value endears you to the reader. When the content is educative and less promotional, the reader feels like you have a genuine concern for them. There is no better way to win a prospect's trust than content marketing. Blogs, websites, and vlogs are excellent content marketing platforms you can explore.

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#3. Measurable results                     
With digital marketing, you can review what works and what doesn't quickly. With online marketing analytics, you can measure the results of every marketing campaign. The online metrics can show you how much money you have made from every online marketing tactic; real-time statistics can help you improve your results by adopting what works and quitting what doesn't. 


​Well, your business success depends hugely on your marketing potential. You can decide to stick solely to the old path of traditional marketing, or you can increase your market reach by including digital marketing into the mix. Choose wisely. We have been in the business of helping businesses build their brands through extensive market research and target marketing, contact us today. We can help build your brand presence.
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