Characteristics of Orbital Socket
Orbital Socket is more than just an advertising agency. We partner with your organization to help bring a distinctive voice to your brand.
We believe that every brand has something unique to say and that every brand offers value to its audience(s). What is Orbital Socket? We help you find your audience and appeal to its interests directly. We call our process captivation: finding the place where your brand can communicate its relevance and interest to an audience in ways that generate meaningful engagement between brand and consumer.
Orbital Socket is Mindful Meditation for Your Brand
Ever heard of "slow down and smell the roses?" Well, we do that for your brand. With our Brand Clarifier, we help you to be present in the present. We create a space where you can step away from the onslaught of stats and trends and engage in a period of self-discovery. Because you'll never be able to tell others who you really are if you don't take the time to find out for yourself. And once you know your brand, our Brand Differentiator and Brand Activator processes can help you determine the what, how, and when to say, and to whom you will say it.
We are Precise and Surgical
At Orbital Socket, we excel at solving specific problems. That means we can alleviate points of stress. We do this not just by taking time-consuming tasks off your hands but also by turning them into opportunities for growth.
Whether it's a product launch, a special presentation, or a one-off campaign, we are equipped to design meaningful, effective interactions with your audiences. Think of us as a booster or enzyme – we help do the things that will create momentum and energy for the moving parts around them.
Orbital Socket Encourages Diversity in Thought
If you choose Orbital Socket as a partner for your brand, you'll be pleased to see how diverse we are in thought. We pride ourselves on being thought leaders from many different backgrounds. We understand that there isn't a one-size-fits-all solution to any project or task. Therefore, we approach every challenge as unique; this is the first time we have ever encountered this need, in this particular time, in this particular place. We offer specific solutions crafted from varied perspectives and steeped in industry expertise.
That means it all starts by getting to know your brand's voice and personality and showcasing these unique qualities in a way that is of interest and relevance to your audience. We want to engage your audience in such a way that your brand becomes a part of their ecosystem, where they share it with their community. This is called The Human Exchange of Ideas, a process that encompasses the dynamics whereby ideas move from one person to another and/or from one group to another. Because, after all, humans are still at the center of it all.
We'd love to get to know you. And even better, we'd love to help you captivate your audience. Contact Orbital Socket today!
Captivation occurs when a brand's interest and relevance to a consumer results in the consumer's desire to engage that brand in meaningful ways. Reaching this intersection requires a three-stage journey:
Orbital Socket is Your Brand Activator Companion
At Orbital Socket, we have all the tools to let your audience know how relevant you are to them. We employ a specific set of tools for brand activation which bring out your brand's uniqueness.
First, we outline your short-term and long-term objectives. Establishing these objectives correctly and early will serve as guideposts for every step of the journey by offering focus and resolve. These are the building blocks of your communications strategy.
Creative expression is incredibly important for your brand. It's what defines your brand beyond its products and services. It gives you your voice and the platform for how you will express yourself. In the long-term, it's the thing that will connect with the hearts and minds of your audience and build lasting resonance for your brand.
Brand Strategy, Framework & Content Strategy
The strategy and framework are where we get down to brass tacks. Here we design everything that goes into your marketing campaign and serves as the brand activator. This document can include the technical tools we're using; email marketing, online advertising, or influencer marketing. It can also include the design templates for different ads and even the ad copy itself.
This is your blueprint. Think of it as a spoke and wheel system. Everything you produce will find its origin in this document, and every execution or creative expression will expand the depth and breadth of your narrative. The brand activator is the pebble that will create ripples in the pond and keep working its way outward to your various audiences.
Yes, this process is deliberate and sometimes even tedious. But it's worthwhile. Because when you know who you are, and what you want to say, and how and to whom you want to say it, you'll have the confidence to grow your brand.
At Orbital Socket, we're ready and waiting to help you get started.
Greg Johnson, Managing Director-Orbital Socket